The online betting industry has experienced a lightning speed growth in the past few years.
One of the main factors is the Covid-19 pandemic and MCO impact, where social gathering is strictly prohibited.
Many casino players have switched to play in online casino apps.
In Malaysia, the trend is the same as well for online betting industry growth.
There are more new online betting apps emerge in the market.
The players are spoilt with plenty of online betting choices nowadays.
In this article, we have compiled the latest Malaysia online betting industry stats for your reference.
Malaysia Top Online Betting Platforms 2022 Stats
In this section, we have selected the top 6 online betting apps in the Malaysia market and compare them in different aspects.
Player Base In Online Betting Platforms
By looking at the current active players in these 6 platforms, Mega888 slot app has the highest number of active players.
In fact, it is almost equivalent to 10% of the Malaysia population.
One of the main reasons is because the Mega88 slot app is preferred by majority of the Malay players.
Generally, many Malay players like to play in online slot games, which the Mega888 is famous for huge variety of online slot games.
Then followed by ECL Bet and W88. These two online betting apps originated from oversea.
In fact, these two online casino apps have successfully captured majority of the Chinese players.
This is simply because these two online betting apps is famous for offering 100% safe and secure platform for the players to play in.
The XE88 app has the lowest player base at the moment which is around 350,000 players.
This is simply because the XE88 app just launched in the market 2 years ago.
It is still considered relatively new compared to the other 5 online casino platforms.
However, the XE88 player base has been growing pretty fast in these 2 years.
Whereas for BK8, even though it has high exposure in social media by collaborating with artists and celebrities to showcase in their ads, their player base growth pace is not that great.
Which Platform Offers The Most Types Of Casino Game
In this aspect, ECL Bet offers the most types of casino games in the platform.
It has more than 600 different casino games in the app!
In the 600 plus ECL Bet casino games, majority of them are the live casino games and sports betting games.
In fact, it has the highest number of sports betting game in the Asia region.
The Mega888 slot app ranked second place in this aspect.
It has around 550 different types of casino games in the app.
Majority of the Mega888 games are the online slot games.
Besides, this app will add new slot games in it on a regular basis.
BK8 is at the third place in this case.
It offers various types of sports bet and casino card games in the app. These types of games are favored by the Chinese players.
While me88 and W88 ranked the fourth and fifth by offering different variety of casino card games and slot games in their app.
The XE88 offers the least number of games compared to other online betting platforms.
However, the XE88 games did received great feedback from the players which are all in trend and good quality casino games.
Which Platform Given Out Most Free Credits
Among the 6 top online betting platforms, Mega888 gave out the most free credits to the players in the platform.
It has given out a massive RM5,000,000 of free credits amount to the Mega888 members.
This is way more than the other online betting platforms.
This is simply because the Mega888 has a huge financial support from the board of directors.
These Mega888 free credits has helped many Mega888 members to achieve more winnings in the games.
Besides, some players even get to use the free credits to hit the Mega888 mini jackpot prizes.
The following rank is the ECL Bet.
It has given out approximately RM4,100,000 free credits to the ECL Bet members.
These ECL Bet free credits can be used to play in any ECL Bet games.
In fact, ECL Bet has a strong financial support from its oversea headquarter.
The mee88 online betting app has given out the least free credits compared to the other 5 platforms.
It is even lesser than the XE88 online casino despite me88 has been in the market for more than 8 years.
This is simply because me88 seldom give out free credits to all me88 the players except for the VIP players.
Basically, only me88 VIP players get to enjoy to claim all types of me88 free credits.
Furthermore, the VIP players can claim the same me88 free credits for more than 1 time.
Which Platform Give Out The Most Jackpot Prizes
The jackpot prize is always the ultimate goal for majority of the players.
However, it is also a known fact the jackpot prize is not easy to be won in every online betting platform.
Among these top 6 online betting apps, Mega888 gave out the most jackpot prizes compare to the others, which is approximately RM8,000,000 jackpot prizes!
One of the main factors is because that Mega888 is famous for online slot game apps.
Hence, players will always choose to play in Mega888 when they want to play online slot games.
Within this RM8,000,000 Mega888 jackpot prizes, most of the jackpot prizes are the mini jackpot prizes and progressive jackpot prizes.
It is still very rare that players get to win the Mega888 grand jackpot prizes.
XE88 Online Betting App Is Picking Up The Pace In Jackpot Winning Give Out
Even though, XE88 has only given out a total amount of RM4,200,000 jackpot prizes so far, it is still considered a generous amount given that it has been in the market for just 2 years.
In fact, the jackpot prizes given out by XE88 platform is even more than the W88 and BK8 online betting platforms.
Which Online Betting Platforms Offer Highest Players’ Winning Rate In Game
Players’ winning rate in the game is also an important aspect for the players to choose to stick to play in which online casino app.
In this case, XE88 offers the highest players’ winning chance in the game.
The players’ winning chance in XE88 app is as high as 58%.
This simply indicates the players stand a higher chance to win in the game than to lose in the XE88 game.
One of the main objectives for the XE88 to offer such high players’ winning chance is to attract more players to play in the platform.
Subsequently, it can help to further expand the XE88 player base.
Other than XE88, the Mega888 app also offers more than 50% players’ winning chance in the game.
This is also one of the main reasons behind that this app has the largest player base in Malaysia.
Among the 6 online betting apps, BK8 offers the lowest players’ winning chance in the game, which is around 30% only.
However, there are still plenty of players choose to play in BK8.
This is simply because BK8 offers higher winning return and fast winning payout to the players.
The Player Losing Streak Rate In Each Online Casino
The losing streak scenario is always the scenario that all players would like to avoid the most.
When the players’ losing streak rate is high in an online betting platform, it will cause the player base to become smaller in a short period of time.
Most of the time, the online casino operators will control the players’ losing streak rate at below 50%.
Among these 6 online betting apps, BK8 has the relatively higher players’ losing streak rate, which is around 35%.
In contrast, XE88 only has 15% players’ losing streak rate.
In general, players will tend to choose to play in the online betting app with lower players’ losing streak rate.
The Loyal Member Base In The Online Casino Platform
This aspect is an indicator on the online betting platform attractiveness level among the online casino players.
When the online betting platform has a large loyal member base, it indicates that it has plenty of attractive features in the app to keep the players playing actively in the platform.
In this comparison, the definition of loyal member in the app is being benchmark at 1 year or more.
Surprisingly, XE88 has the highest percentage of loyal member in its platform.
It is followed by me88 app with 41% and Mega888 with 35% of loyal member.
Why XE88 Has The Highest Loyal Member Percentage In The App
The are a few reasons which makes XE88 has the highest loyal member percentage compared to other online betting apps:
- It offers a generous amount of XE88 jackpot prizes and players get fair chance to hit the XE88 mini jackpot prizes.
- XE88 app offers more than 30 types of XE88 free credits for the players to claim. Besides, some of the free credits do not required deposit from players.
- It offers a relatively higher players’ winning chance in the game, which is around 58%.
Online Betting Players Demographics
The second part of Malaysia online betting industry stats will be the online casino players demographic stats.
In this section, we will share the players demographics stats in 3 different aspects: age, location & income range.
Based on the chart above, there are 60% of the total Malaysia online casino players are within the age of 21 to 40 years old.
While the older generation online casino players which is above 50 years old consists of 20%.
This indicates that the online casino industry will continue to grow as it is more widely played among the younger generation players.
Besides, the younger generation people are more tech-savvy nowadays, which makes it easier for them to familiarize in playing the online betting app.
There are more than 50% of the online casino players reside in KL and Selangor.
Then, followed by Johor which consists of 20% of the total online casino players.
While East Malaysia and other states only consist of 13% of the total online casino players.
There are a few reasons on why online casino players are highly concentrated in Kl and Selangor.
- KL & Selangor is the main economy contribution states in Malaysia, hence the residents in these 2 locations have higher financial income in general.
- The marketing and advertising campaigns of the online casino companies are more focused in KL and Selangor.
- The internet connection performance in these 2 states is among the best in Malaysia.
Monthly Income Range
The third aspect we will look into is the income range of the Malaysia online casino players.
Based on the chart above, 60% of the online casino players earn around RM2k to RM7k income per month.
This group of people is also the middle-class group.
It actually makes a good sense that most of the players are fall under middle class.
For middle class group, they will have certain budget to spend on entertainment activities but hope to gain monetary return from their spending to increase further their financial level in the end.
Whereas the high monthly income group (RM10k and above) consists of 10% of the total players.
These players generally have a higher budget to play in the online betting apps and treat it as a hobby instead of focusing too much on game winning.
Player Preference & Behavior In Malaysia Online Betting Platform
The third part of Malaysia online betting industry stats we will be sharing is the player preference and behavior in online betting platform.
These stats are in fact some valuable info for the online casino operators to understand the players’ preference and behavior when playing in the online casino games.
Which Device Used To Play In Online Betting Games
Apparently, more than 70% of the total players will use the mobile device to play in the online casino games.
This is simply because it is convenient to play the app in mobile device.
Basically, the mobile online casino players can play the game at anywhere and anytime.
Whereas, there are 11% of the total players play the online betting app in desktop or laptop.
One of the main advantages of using desktop or laptop to play the app is the bigger screen size and better gaming sound system.
Among the mobile device players, there are more Android phone users compared to iPhone users.
This is because of many Malay players are Android phone users, while Malay is the largest population race in Malaysia.
Which Types Of Online Betting Games Most Preferred By The Players
Without a doubt, the online slot game is the most preferred online casino game by majority of the players.
The main reason is because online slot game allows player to bet with small betting fund, yet stand a chance to get massive winning by hitting the slot game jackpot.
The live casino game ranked second in this aspect.
This indicates that there are still plenty players like to play in the live casino games.
This is because live casino games can provide a life-like casino environment experience for the players.
Prefer Time To Play In Online Betting App
In this last aspect, we will look into which are the prefer time slot for the players to play in the online casino app.
Based on the chart above, majority of the players prefer to play at night time or during midnight.
This indicates that most of the players would prefer to focus on their daily job during day time.
They will prefer to play in the online casino app after work.
While there are 15% of the total players will prefer to play the app during lunch time, 1pm – 3pm.
Only 5% of the total players will choose to play in the morning time.
These players are most probably the retirees or people who have achieved financial freedom.
In a nutshell, the online betting industry in Malaysia will still continue to grow at a fast pace.
Consequently, the competition level in this industry will increase accordingly due to large variety of online casino brands available in the market.